Unit 1 Advertising 教学设计 The analysis of this Unit: This unit introduces and develops the theme of advertising. Teaching aims: 1. To learn about topics related to advertising. 2. To gain knowledge about the ads, the social effects of advertisements and how to write an advertisements. 3. To learn how to read expository writing. 4. To practice and reinforce integrated skills of listening, speaking, reading and writing. Teaching periods:
Welcome to the unit The analysis of this part: Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign. Teaching aims: 1. To discuss and get some ideas of the two main types of ads and their respected purposes. 2. To get involved in the discussion and practice their spoken English. Teaching procedures: Step one: Lead-in 1. Ask Ss to present some ads to the class. 2. Discuss those ads 3. Free talks
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